SEO - Improve Your Website's Ranking
Back in the 90s, SEO was easy and you can use techniques such as keyword stuffing to be able to get on the top. But those methods are known now as unethical methods and can banned your site. In reality, SEO is a form of art nowadays. It requires great attention to detail and lots of knowledge in an effort to do things correctly. That is the reason why it is so important to find a good SEO company with great qualities like using white hat methods, good communication and ethical.
To start finding good and reliable adwords agency auckland SEO company, the first thing that you have to figure out is the knowledge that they have in this field. Experienced SEO companies know about the topics listed below:
On-page elements similar to clean comment code, anchor text, meta tag elements, no-follow links, JavaScript and CSS file usage, alt text, page naming and even site maps to name a few.
Anchor text is basically the text that you are using when you click on a link. To give you an example, if your site is all about dog grooming, then the keywords will be in anchor text is clickable as link. Anchor text is actually great for search engine optimization as it tells search spider on what to look for on a page. Oftentimes, this is why you see keywords being used on service page that links to different company offerings.
Comment code on the other hand has to be for development purposes. It should be made for additional keyword placements. Comment code isn't visible to regular visitor of the website. One will need to view the source code of the site first to be able to see the HTML based comment code. Server driven PHP comment code on the other hand will not be displayed and wouldn't matter for SEO purposes.
No-follow links are basically links that uses HTML format rel="nofollow". No-follow tag is aiming to prevent the search engine from bleeding your page ranking to a site that you're linking to. Meaning, it's a way to link to other page or sites without associating with it. You can also learn more about SEO by checking out the post at http://www.ehow.com/internet/running-website/search-engine-marketing/.
The meta tag elements consist of web page title, keywords, descriptions as well as other items. Back when the search engines were made, they simply take your description, title as well as keywords for what you've said there. It has made search engine ranking to become so easy. But today, search engines take them in mind but wont' necessarily use them to their listings. Rather, they sometimes pull the text from your site for their search results.